Feature story For 40 years, Reesink UK and The Toro Company have worked together for excellence in turfcare
Spring 2024

40 years of working together

. minute read

From the beginning, the two businesses’ visions and hopes for the industry have aligned and they have worked tirelessly demonstrating their long-term commitment to the development of the turfcare industry.

Together, they’ve provided customers with the equipment needed to do the best job possible in turf and lead the way in delivering new, revolutionary technology to the market. They’ve recognised the best greenkeeping talent in the country, furthered careers and provided unmatched educational opportunities. Working in partnership, they’ve founded and sponsored awards and consistently shone a light on those working across the UK to create the best fine turf, sports surfaces and green spaces they can.

As a valued Toro partner for four decades, Reesink UK has thrived on our shared commitment to long-standing relationships and superior customer care. Over time, their exceptional teams have helped us achieve the premier standing as the trusted market leader in the UK and Ireland that we mutually enjoy and never take for granted. We are excited to celebrate our shared past and look forward to a very promising future.

Amy Dahl Vice President of International Business, The Toro Company

Toro and Reeink consider it an honour to work together to create opportunities and support initiatives to recognise the skill required in this industry, promote progression and ensure the future of turf management is bright. Here we speak to Amy Dahl, vice president of international business at The Toro Company, about what she believes the reasons are for the longevity of the relationship.

Why do you think the relationship has lasted this long?

From the very beginning, the relationship between The Toro Company and Reesink UK (prior Lely UK) has been based on a mutual passion for serving our customers, building long-lasting relationships based on trust and integrity, and the desire to establish and maintain Toro as the leading brand for golf, grounds and turf in the UK and Ireland.

What it is that makes it a good partnership for customers?

The key to a successful, in this case, 40-year partnership, is mutual trust and respect, open and honest communication, and focusing on what really matters – providing the right solutions and service to our valued customers.

What are the attributes Toro looks for in a distributor?

There are several key attributes that we look for in a distributor such as knowledge of and passion for the industry and market and a competitive edge to win share, a keen understanding of the needs of our customers and an unwavering commitment to delivering high end-customer satisfaction, and financial strength to continuously invest in and grow the business and its people. Of course, having the best leadership, sales force and customer care teams goes without saying.

How does Reesink align with these?

Over the years, Reesink UK has delivered on these attributes and the proof is our premier market position derived from many satisfied customers across the UK and Ireland.

Toro is a progressive company that is continually innovating and it’s those characteristics that align so well with Reesink’s. 40 years is a milestone worth celebrating, especially in terms of working closely together in a continually changing marketplace. Being mutually focused on growth and progress, supporting new initiatives and ways of working and helping our customers is what sees us reach our ruby anniversary with great pride.

Alastair Rowell Managing Director, Reesink UK