Reesink UK acquires Price Turfcare
Reesink UK is pleased to announce the acquisition of Price Turfcare, the distributor of the Ventrac compact tractor in the United Kingdom and Ireland, with additional distribution rights in Switzerland and Iceland. The acquisition enhances Reesink UK’s position as a leading distributor of turf and groundcare equipment, broadens its offering to customers and creates a stronger platform for future growth. It also further strengthens the company’s long-standing relationship with Toro, owner of the Ventrac brand.
Price Turfcare was established in 2017 by Rupert Price, who secured the distribution rights for the Ventrac all-wheel-drive compact tractor and attachments in the UK, Ireland, Switzerland and Iceland. Supported by a highly experienced team with more than 150 years of combined industry expertise, the company has successfully introduced and developed the Ventrac brand across a broad range of customer segments, including golf courses, sports facilities, local authorities, contractors and commercial grounds maintenance professionals.
Ventrac equipment platform
At the heart of the business is Ventrac’s versatile equipment platform, built around a single power unit that can be combined with more than 30 different attachments. This enables customers to perform a wide range of year-round tasks, including mowing, aerating, turf renovation, debris management and snow removal, using a single machine. The combination of versatility, productivity and high utilisation rates has made Ventrac a popular choice for customers operating in demanding environments and on challenging terrain. The platform’s extensive attachment range also creates significant opportunities throughout the equipment lifecycle, generating ongoing demand for attachments, parts and service while supporting long-term customer relationships.
Strengthening the turfcare platform
Following completion of the acquisition, Price Turfcare will be integrated into Reesink UK, creating additional opportunities to expand the Ventrac business through Reesink UK’s established infrastructure, service organisation and market presence. As part of the transaction, founder Rupert Price will join Reesink UK as Commercial Director, where he will continue to drive the development of the Ventrac business while contributing to the broader growth of Reesink UK’s turfcare activities.
Alastair Rowell, Managing Director Reesink UK commented “Price Turfcare has built a successful business based on specialist knowledge and strong customer relationships, making it an excellent strategic fit for Reesink UK. We are pleased to welcome Rupert and his team to the business. Together, we have an exciting opportunity to expand our offering, strengthen our presence across the UK, Ireland and beyond, and provide customers with access to a broader range of innovative equipment and support solutions.”
Jeff Dimos, Managing Director Ventrac added “There is a strong parallel between this acquisition and Ventrac joining The Toro Company in 2020. By combining two strong cultures, we preserved what made Ventrac successful while gaining the scale, resources and long-term strength of a company with more than a century of experience.
Rupert and the Price Turfcare team have built a tremendous foundation for Ventrac and bringing their expertise, relationships and entrepreneurial spirit together with Reesink’s long history, infrastructure and resources creates a powerful platform for the future. This combination will strengthen and expand the Ventrac brand, extend the reach of our unique ‘Versatility That Works’ value proposition and enhance our ability to support customers as well as invest in sustainable, long-term growth across these markets.”