NEWS & EVENTS

25 Jan 2021

Reesink Round Up

Brand brings update

It’s about this time of year Reesink Turfcare would be at BTME. The stand in the Purple Zone would be up, the coffee machine would be on and Reesink representatives would be ready to meet customers and greet new contacts, telling them what they can expect this year from Toro’s fine turf machinery and irrigation products, Otterbine lake and pond aeration and TYM tractors.

While that’s obviously not the situation, Reesink still has news to share and updates to bring, new innovations and technology to talk about and new names and faces to introduce. Here Reesink’s managing director, David Cole, talks about the challenges and achievements in 2020 and what’s coming up.

“2020 was an extremely challenging year for us all,” David says. “Few, if any, industry sectors escaped unscathed from the impact of a sweeping pandemic. So, it’s worth taking a moment to recognise the resilience of our customers, our dealers and even ourselves for surviving the year. For Reesink, we have had to become a different business from this time last year. 

“COVID-19 forced us to make some changes. We saw some of our well-known customer-facing colleagues take early retirement as a result of the changing workplace, whilst some also left to seek out new challenges. So, we took the opportunity to restructure the business, and refocus on the fundamentals. We welcomed, and congratulate here, Alastair Rowell in his appointment as UK sales manager and Trevor Chard as national account manager for Toro fine turf and grounds. In addition, we welcomed new people to the Turfcare sales team, regional business manager David Timms for the southwest and midlands and salesman Daniel Tomberry for the midlands.

“Customers in certain areas of the country have a new Reesink contact, not because their old contact left but because we’ve made those structural changes to the areas our representatives work in and because our sales reps now cover both Toro fine turf and grounds machines. Post-COVID, it made sense to now have one contact for all Toro customers in one area, a single source of expertise.

“We focused on our parts, servicing and support division. We knew how important this would be to so many throughout lockdown. During that time machine sales slowed, and clubs kept hold of existing machines due an upgrade for longer. Toro has the benefit of longevity and durability on its side, but still replacement parts have never been more in demand. We’re pleased to say we and our dealerships were able to continue fulfilling performance parts orders throughout that time and we hope it helped.

“Despite the challenges, concerns and distractions, 2020 had some highlights. We launched our online national network Ree.Own, providing access to the best used Toro machinery available in the UK. The opportunity to browse, compare prices and match budgets on a range of machines that are guaranteed to have less than 3000 hours use on the clock, have been used for less than seven years and been through a multipoint check by trained technicians, will have been helpful for many customers with budgets under pressure and the volume of choice will only grow overtime.

“The launch of the Toro Greensmaster eTriFlex 3370 all-electric riding greensmower was another highlight. A machine that has brought the next big technological advancement to the market. Electric power is here, and here to stay, and the 3370 delivers the charge capacity and day to day performance to make this important technology a practical solution at last. Already customers are enjoying the noise-free, clean cutting this machine affords and we’re seeing that momentum continue in 2021.

“We are transitioning to Tier V engines in many Toro machines, an important and regulatory change for emissions control that has impacted the whole industry. And we welcomed Franklin pumps and SRC two-wire irrigation controllers to our product portfolio to provide an even more comprehensive range of irrigation solutions to our customers. Plus, during 2020 we saw a significant pick-up in interest in Toro’s GeoLink precision spray system, which impacts chemical waste and over-spraying.

“BTME has always been a highlight in the Reesink calendar. We really enjoy the opportunity it presents to catch up with everyone around the important educational activity and while the update on your laptop, mobile or magazine instead isn’t the same, we hope it reminds you we’re here and would love to hear from you!”

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