How to become a Reesink rep: unlocking new opportunities for turfcare representatives
Interested in becoming a Reesink Turfcare representative?
The industry is going through a generational shift. Many long-standing turf professionals and machinery specialists are retiring, creating new opportunities for fresh talent to step in.
Reesink Turfcare sits at the centre of this evolution. As the UK’s sole distributor of Toro commercial Golf & Grounds equipment, Reesink supports reps with cutting-edge products, a nationwide dealer network, technical expertise and ongoing training.
In our latest instalment of the “How to become a…” series, we explore what being a Reesink representative involves, who would be an ideal fit for the role, how to take the next step towards joining and why now is a great time to enter the turfcare sector.
Building a great career in the turfcare industry
Are you a people person who enjoys spending time outdoors? A career in turfcare sales isn’t built behind a desk. It’s built on relationships, trust and time spent out in the field.
According to Liam Linehan, Area Sales, Turfcare Equipment – who at the age of 27 has worked at Reesink for three and a half years and in the turfcare industry for over six years – the role is about far more than transactions. From demos and site visits to ongoing support throughout multi-year leasing periods, being a Reesink rep means staying with customers through every stage of their journey.
Why choose turfcare today?
There has rarely been a better time to join the industry or expand on your experience. Turfcare is going through a significant generational shift, providing fresh opportunities for new talent. And even in an age where AI looms over the workforce, turfcare offers a rare blend of variety and stability.
Liam Linehan from Reesink (right) and Calcot Golf Course’s head greenkeeper Tom Jennings.
As Liam explains, no two days are ever the same. You might arrive for a casual catch-up and leave with a major project opportunity. One day you’re delivering a machine that’s been in production for over 20 years, the next you’re teaching greenkeepers how a robot can mow their rough, fairways and even approaches!
It’s a people-focused industry, where conversation, trust and presence matter as much as technical knowledge – meaning that the human element will likely be irreplaceable for the foreseeable future. If you enjoy working outdoors, building relationships and being part of real-world environments, turfcare offers an active, meaningful career for life.
Play your part
Turfcare offers the opportunity to build long-term relationships in a meaningful industry, with clear pathways to grow in a market where expertise and customer support are genuinely valued and recognised – for example, through our After-Market Dealer and Master Service Technician awards.
Darrell Richards from Reesink Southeast, one of Reesink’s latest Master Service Technicians.
For Liam, one of the most rewarding parts of the role is simply being outdoors, demonstrating machines and seeing a customer’s reaction to products they’ve never tested before. Seeing courses in perfect condition, watching machines perform, and knowing that he played a role in making that happen. It’s work that feels real. You’re not selling abstract services – you’re helping shape environments that people use, enjoy and rely on every day.
What does a Reesink Turfcare sales representative do?
A Reesink representative is a first point of contact, a long-term partner and a trusted advisor. You’ll provide information where it’s needed and share solutions to problems before they escalate; you’ll represent Reesink’s brands in your designated area, working with golf clubs, sports venues, local authorities, estates and schools.
Liam Linehan from Reesink (left) and Ian Osbon, head groundsman at Pangbourne College.
The role includes:
- Product demonstrations on-site
- Customer visits and relationship management
- Equipment education and training support
- Administering after-sales support, with Reesink backing
- Advice on product suitability, performance and application
“We take care of the sales, product demonstrations and customer relations,” explains Liam. “We’re the first point of call when a customer wants to look at something or has a question.
“We’re not just someone who gives a price – we look after customers through the whole period, even over a five-year lease. You get to really know your customers, and it’s built on trust, honesty and long-term relationships.”
Why partner with Reesink and Toro?
From Liam’s perspective, Reesink stands out because of its people and its supportive culture. Colleagues are welcoming, experienced and willing to help. Training teams, office staff and technical specialists provide constant support, and every day there’s the chance to learn something new.
The partnership with Toro is also critical. Reesink has been distributing turfcare and grounds equipment internationally since 1968, with a nationwide dealer network and broad portfolio of state-of-the-art Toro solutions.
Customers recognise the brand, trust the product quality and respect the reputation that comes with it. This creates credibility from the very first conversation and supports long-term relationship building: “Reesink is not about short-term selling,” stresses Liam. “It’s about representing products properly, honestly and responsibly, and supporting customers long after the sale.”
How to become a Reesink rep
There is no single background that defines a successful representative. Liam’s journey came from agriculture and farming, while colleagues have come from sales, logistics, driving and technical roles.
Huntercombe Golf Club course manager Grant Stewart (right) with Liam Linehan from Reesink.
Although having previous experience in a similar turfcare role can be helpful, what matters more than background is mindset:
- Willingness to learn
- Friendly and easy to talk to
- Interest in turf machinery and systems
- Enjoyment of outdoor work
- Confidence to build enduring customer trust
The role suits self-starters who enjoy responsibility, building relationships and real-world problem-solving.
How do I express my interest in becoming a Reesink representative?
To begin the process, keep an eye on open positions on our careers page or fill out an enquiry form to express your interest. We’ll store all relevant details about your query and reply with your requested information when possible.
What happens next?
If a suitable role is available, we’ll contact you to discuss your experience, the position, the area you would cover, your current portfolio and your future ambitions. We’ll also explore any experience you have in customer communication and support.
What training is available to me?
We offer a broad range of courses and content to cover all the relevant information newcomers will need to learn about our products, brands and equipment, as well as technical and mechanical training.
However, rather than one-off onboarding, learning will happen in stages through:
- Hands-on machine training
- Office-based product sessions
- Ongoing manufacturer training
- Peer support from experienced colleagues
- Field learning with customers
“Every day is a school day,” explains Liam. “You’re always learning. We get regular training, new product sessions and ongoing support from our colleagues. Even customers teach you things in the field. You never stop developing your knowledge in this role.”
Take your next steps with us
Turfcare is a growing industry, and Reesink and Toro are at the heart of it. As a representative or dealer, you’ll represent market-leading brands with a strong support network behind you.
If you’re ready to find out more about the opportunities that being a Reesink UK representative or dealer can offer, or you’d just like some more information, contact us today using our enquiry form or by calling 01480 226800.