St Andrews Links
St Andrews Links enters long-term partnership agreement with The Toro Company
Background
As the Home of Golf, St Andrews Links is hallowed ground for players and golf fans around the world. In 2017, St Andrews Links Trust was looking into a long-term agreement to mark the next chapter in a story that began 600 years ago. The game of golf was first played in the early 1400s on The Old Course at St Andrews — one of the oldest golf courses in the world. And just like the game of golf, St Andrews Links has continued to evolve.
Brief
St Andrews Links was looking for an official partner and provider of turf equipment and irrigation products to maintain all seven courses for years to come.
An extensive 18-month review process was performed in which greenkeepers tested a full range of equipment from several competitive brands on all seven of the Links public courses.
Solution
Based on the evaluations, Toro equipment emerged as the top choice, delivering the right combination of performance, reliability and technology to meet the exacting standards of the historic golf course.
Delivering on players’ expectations demands the best possible course conditions. That is why selecting the right equipment and irrigation supplier was such an important choice. Toro has been St Andrews Links’ preferred provider for more than 15 years, and that choice has been validated once again by the contract review process.
Results
“To be selected as the official equipment and irrigation partner for the Home of Golf is more than a tremendous honour — it’s a historic event for The Toro Company,” said Richard Olson, Toro’s president and chief executive officer. “The people at St Andrews Links have done their due diligence, and chosen Toro to help in their effort to deliver best-in-class course conditions. We are grateful for the opportunity, and excited to support them as they embrace the changing landscape of golf.”
Reesink Turfcare UK, Toro’s UK distributor, will supply, service and support the equipment and irrigation for St Andrews Links, delivering local expertise and professional customer service.
Conclusion
Toro’s leadership in golf product and irrigation systems, combined with Reesink Turfcare’s exceptional support, guarantees that St Andrews Links’ commitment to deliver the best golfing experience to its guests will continue to be honoured for the long term.