Customer service at the heart of Reesink’s aftermarket dealer awards

. minute read

Lee Rowbotham, service and training manager at Reesink UK, says: “The relationship between distributor and dealer is vital to the success of both businesses. In many cases Reesink’s dealers have that all-important customer facing contact. We appreciate how vital that role is and feel strongly about strengthening our relationship with our dealers wherever possible. That’s one of the reasons why the Aftermarket Dealer Awards came to fruition.”


The awards recognise an overall Dealer of the Year for Excellence in Customer Service, alongside outstanding performance in three key areas: Service, Parts and Skills. For the first time this year, Reesink also recognised its dealers that showed the greatest improvement across all key areas in a brand new award.


The new award is designed to reward dealers that showed the biggest step up across all sections of its KPI scoring: service, parts and skills with Devon Garden Machinery scooping this inaugural award.


Steve Dommet from the company says: “This award recognises the efforts our after sales team has put into raising standards and improving the service we provide our commercial customers. As this is a new award it was a pleasant surprise when we found out we’d won.”


Dealers are scored across all three key categories in keeping with Reesink’s Service Level Agreement. The dealer that achieves the highest combined score across categories is awarded the overall Dealer of the Year for Excellence in Customer Support. This year that award went to Reesink Turfcare South East who also won the gold award for Excellence in Skills. Tom Clark, branch manager of Reesink South East says, “Receiving these awards is a proud achievement and recognises our staff members doing a good job. It shows customers we’re a trusted brand as an award winner in what we do to be recognised as one of the best in the field.”


The runners up in these respective categories were Lloyd Limited and Oliver Landpower, who both took home silver awards.


When it came to Excellence in Parts, Revill Mowers took the gold award, with Gammies Groundcare taking silver. Stan Grewar, parts manager at Gammies Groundcare, says: “We’ve got a young team and this award reflects their hard work. I’m very proud of them, I know that the company and the parts department are in safe hands with them.”


Excellence in Service saw Cheshire Turf Machinery win gold while Redtech Machinery took silver.


Mark Woodward, service director at Cheshire Turf Machinery claims: “We are continually investing in our customer service and the excellence in service award is our eighth award since 2017. All of our staff have been brilliant in maintaining and improving standards since the Reesink service level agreement was introduced. 


“I would also like to take this opportunity to congratulate one of our service technicians, Chris Hester. He’s our first technician to successfully complete the prestigious Toro Master Tech course.”


Lee concludes: “Reesink has always prided itself on delivering fantastic after sales service and the Aftermarket Dealer Awards recognise those dealers who do an exceptional job at upholding this customer service standard. We’d like to thank them all for their continued hard work and incredible work ethic, it’s a real pleasure working with them year in and year out.”


To learn more about Reesink’s aftermarket offerings including genuine parts, machinery servicing and maintenance advice, customers can get in touch with their local Toro Genuine Parts dealer or service centre.