30 Mar 2016

Increased demand in South West sees Lely sign up new service centre

UK Toro distributor Lely Turfcare has signed up a new Gloucestershire service centre following significant sales growth in South West England.

Revill Mowers Limited, based in Coleford, has become the latest to join the turfcare specialist’s group of 20 independent, authorised service locations (ASLs), after Lely approached the company needing additional service support in the area.

With 15 years’ experience in the industry, Revill Mowers director Jason Revill set up the firm with his business partner Russell Revill in January 2015.

Previous to establishing the firm, Jason says he worked closely with Toro equipment for some time:  “Before 2015, I worked for eight years on mower maintenance and repairs, during which time I worked on Toros and got to know the machines very well. I found them to be very well-built, user-friendly and great to work on.”

Having been carefully chosen by Lely as a result of the service centre’s great reputation across the region’s local golf clubs, Jason says he was delighted to be asked to become an official Toro service centre. 

“Toro has an exceptional reputation in the industry, and is well known for supplying turfcare equipment to prestigious golf tournaments and clubs around the world. As such, we were very happy to become associated with such a high-status name,” he says.

Since the new partnership, Revill Mowers has invested heavily in specialist Toro diagnostic equipment and staff training; something that Jason says is set to continue.  

“We’re big believers in training and have taken full advantage of Lely’s fantastic training opportunities. We’ve been working very closely with Neil Adams, [head of training at Lely Turfcare] and have found the courses great. We’ll be continuing those going forwards so that we can carry on providing the high level of service we have always offered, and match the quality of Toro,” he explains. 

Both Jason and Russell are enjoying building on existing training and knowledge, having each already completed a 3-year apprenticeship in agricultural and grounds care machinery at South Worcestershire College in Evesham.

John Pike, regional manager at Lely, adds: “As well as embracing our training opportunities, Revill Mowers Limited has also adopted our Service Level Agreement fantastically well, and has progressed very quickly.” 

Lely’s new Service Level Agreement (SLA) was introduced last year. With two of its own service centres, the new agreement is designed to align customer service levels across the UK, and raise the support standards associated with its own bases and across its independent ASLs and UK-wide dealer group.