23 Oct 2019

id verde Signs Contract With The Toro Company

Three-year agreement names Toro as preferred supplier to idVerde locations across Europe.

Europe’s largest provider of grounds maintenance and landscape construction services, id verde, has signed a contract with The Toro Company today. The contract establishes a three-year partnership with Toro as a preferred supplier to idVerde’s network of locations throughout France, the UK and the Netherlands. 

Through this contract, all idVerde branches will have access to the full range of Toro products, including reel mowers, rotary mowers, flail mowers, and small-area and wide-area mowers, as well as landscape contractor equipment. Toro’s extensive product portfolio also includes irrigation and snow removal products, and its equipment is widely used at notable sports venues and historic sites around the world. 

The decision to work with Toro complements id verde’s ongoing strategic expansion plans, aimed at adding to the company’s capabilities and geographical coverage. “We were looking for a reliable partner with a strong presence, both at the local level and throughout Europe as we continue to expand,” said Pascal Amico, director of purchasing at id verde. “With Toro’s distributor network, we will have full coverage in terms of product, service and support. It’s exactly what we need to ensure consistency in quality and performance across all of our branches.” 

“Toro is an ideal partner for id verde, not only because of our presence throughout Europe, but also because of our shared values,” said Andy Brown, corporate accounts manager at The Toro Company. “Both companies have a long history of being committed to quality, environmental responsibility, customer relationships, and putting safety first. We’re looking forward to supplying id verde with the products and support they need to build on that legacy moving forward.” 

According to Anthony Nadalin, senior marketing manager at The Toro Company, id verde will also benefit from Toro’s current focus on developing new products for the landscape contractor market. “Toro is investing heavily in new products so we can offer a total solution for contractors of any size, whether it’s a small independent business or a large group like id verde,” Nadalin said. “From clearing and preparing the site to landscaping and maintaining it, Toro has equipment solutions for virtually every aspect of grounds’ care. Our partnership with id verde is a real proof that Toro has the broad product portfolio that contractors can count on to get the job done right From Start to Finish.” 

Beyond access to Toro’s wide portfolio of product, the partnership also relies on the network of support that Toro offers in France, Holland and the UK through its dedicated and long-term distributors in each country.

“We have processes in place throughout France to handle best-in-class parts delivery, local training and technical support” says Jean-François Larvor, commercial director at Solvert, Toro’s distributor in France. “We are here to ensure that the Toro equipment always delivers peak performance and optimal productivity to all id verde customers.” Toro’s distributors Jean Heybroek in Holland and Reesink Turfcare UK, echo the same best in class support in their local markets 

Toro’s strong commitment to developing innovative and safe products that yield performance, productivity as well as Toro’s relentless pursuit of eco-friendly and sustainable practices are a perfect match with id verde’s values around eco-responsibility and passion for delivering landscape beautification and maintenance.